About Pinspiration Franchise Group - Pinspiration Craft Studios

About Pinspiration Franchise Group .

Pinspiration Franchise Group was established to bring Pinspiration craft studios to cities all across America (and the world!). Brooke and Bob Roe founded Pinspiration in 2015 as a single location in Phoenix, Arizona. Today, the team has grown to include a team of franchise, marketing, and sales experts who support our franchisees.

Brooke Roe

Brooke Roe, Co-Founder, Board Member, Brand Ambassador


Brooke Roe, Pinspiration’s Founder, is rumored to have been born with a glue gun in her hand. Brooke’s fascination with all-things-crafty permeated both her successful professional career as an Educational Consultant and her personal life as a Busy Mom of two active boys. Brooke engineers new crafts, trains our franchisees, and oversees location operational standards. She is passionate about nature, yoga, entertaining, art and the power of community.

Scott Jewett

Scott Jewett, CEO

Scott is a seasoned CEO with over 19 years of expertise in growing companies through franchising. He has been the CEO of four franchisors, growing a recent one to over 550 units in 23 countries. As the CEO of Pinspiration, Scott oversees all operations and strategy. His goal is to create a family of successful, creative business owners and grow the Pinspiration brand to become a household name. In his free time, Scott loves woodworking, art, and spending time with his family.
Regina Spanier

Regina Jewett, Director of Franchise Sales

Regina has served as our Franchise Director since our initial organization in June 2018. From July 2017 to April 2018, she was Director of Franchise Sales, Demographics, and Human Resources for another franchise brand in San Diego, California. Regina was in the Dental field for for twenty five years when she decided to transition out of the medical world. She is happily married to Scott and has two amazing boys !

Alex Jewett

Alex Jewett, Director of Marketing

Alex Jewett specializes in data-driven, yet highly creative online marketing. She has worked with dozens of brands across many industries, including nationwide franchise networks, to drive revenue and growth. As our Marketing Director, Alex helps us grow our franchise family and drive business at our locations. When she’s not creating a social media campaign or writing email marketing content, you can find her whipping up a vegan recipe, painting ocean scenes, or traveling.

We have a passion for crafting, a love for local communities, and a dream to see business owners succeed in doing what they love.

Get a Franchise Consultation